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Drinks brand Wow Hydrate partnered with Women's Tour of Scotland

The Women’s Tour of Scotland have partnered with sports drink brand WOW HYDRATE ahead of the inaugural event between 9-11 August.

Off the back of securing partnerships with a number of partners including Deloitte and Scimitar, they have partnered with Wow Hydrate who have added the 2.1 UCI calendar race to their list of already high profile partnerships with some of the UK’s top athletes such as Chelsea and England international footballers Ruben Loftus Cheek, Fran Kirby, Olympian boxer Joe Cordina and BMX cycling champion Tre Whyte and former heavyweight champion, Tyson Fury.

The sugar free electrolyte water and protein water has a unique push-cap technology which releases fresh ingredients into its water and is stocked in Tesco, Morrisons, Whole Foods and online at Amazon and Ocado.

Jack Royle, Head of Partnerships for the Women’s Tour of Scotland: “We are absolutely delighted to be partnering with WOW HYDRATE. Their ethos around sustainable products fits perfectly with our ambition to become the first climate positive sports event by 2020. Already we have been able to demonstrate our focus around this with the production of our race jerseys made from recycled plastic bottles and it’s great to be able to further highlight this with a nutrition partner in Wow Hydrate who focus a huge part of their production on reducing plastic waste.”

Neil Young, owner of WOW HYDRATE said: “It’s fantastic for us to be partnering with the Women’s Tour of Scotland. The tour fits into the brand’s strategy of working with elite female athletes. The event has some challenging stages for the riders and providing hydration drinks to the participants throughout the tour is something that as a business we will be proud of. Good luck to all the riders who are taking part.”

WOW HYDRATE will also be part of the Tour’s cycling festival in Holyrood Park for the final day of the race on the Sunday 11 August. Organisers want people to come and enjoy all the action, with a number of cycling activities for friends and families to get involved.

Cycling enthusiasts of all ages and abilities will be able to ride round the same 5.5km lap of Holyrood Park that the professionals take on three times. There will also be various challenges for people to enjoy throughout the day, including an outdoor mini velodrome and a sprint hill for the more competitive cyclists!

The race route includes visits to Dunfermline, Glasgow and Perth among many other Scottish towns before the day’s final stage which will start and finish in Edinburgh’s Holyrood Park on 11 August.