Organisation backs August’s inaugural women’s cycling event with sprints jersey sponsorship
The Women’s Tour of Scotland has partnered with Motorola Solutions, a global leader in mission-critical communications, marking the company’s return to professional cycling.
Motorola Solutions will sponsor the race’s red sprinters jersey and provide two-way radio communications for the event, having been the first ever organisation in cycling history to provide tele-communications between the peloton and teams. Motorola Solutions’ trusted partner Roadphone will equip the teams with MOTOTRBO™ digital two-way radio devices along with accessories, enabling easily coordinated communications for the race
The event, which starts in Dundee on Friday 9 August, features an impressive roster of teams with some of women’s cycling’s biggest names including Chloe Hosking, Dani Christmas, Brodie Chapman, Emma White, Lizzie Banks and Katie Archibald all involved in the inaugural event.
Craig Calvert, Channels Sales Director at Motorola Solutions, said: “The nature of major sporting events requires reliable communications, which allows organisers to keep both athletes and spectators safe. We are delighted to partner with Women’s Tour of Scotland, providing them with the best communication solutions for the job.”
Darren Clayton, Managing Director at the Women’s Tour of Scotland, said: “This is a hugely significant partnership for us, and we are delighted to have Motorola Solutions invested in this event.
“Their history in the sport is recognised by fans across the world and so to have them go back in to cycling supporting this inaugural event showcases how passionate they are about making an impact in women’s cycling for the long term.
“Like all our race apparel, the Motorola Solutions sprinters jersey is made from six recycled plastic bottles, by our official clothing partner Scimitar. It is further recognition again that the Tour’s ambitions are bolstered by a growing portfolio of partnerships that also include Baillie Gifford, EventScotland, Scottish Cycling, Deloitte and WOW HYDRATE.”
The Motorola Solutions sprinters jersey has been designed in a dashing all red colourway – a colour historically significant with Motorola Solutions’ previous cycling jerseys.
It will be unveiled on the first stage podium for the first time and awarded to the leader of the sprinter’s competition. It will then be worn on the final two stages of the race from Glasgow to Perth, and on stage 3 which starts and finishes in Edinburgh.